New Recorded webinar: HOW PETS LEARN – REINFORCING THE GOOD STUFF – PART ONE PRESENTED BY LOUISE STAPLETON-FRAPPELL. (One of 25 webinars that were featured in PPG’s August Virtual Pet Care Summit)webinar

Play is essential for healthy brain function and reinforcement is an integral part of the ‘game.’ The reinforcement strategies you use will affect the behaviours being carried out and your canine clients’ desire to engage in them. Struggling to get a dog to walk on a loose leash, to go in a crate or to lie on a bed? Not sure how to aid relaxation and help ensure a dog remains happy and calm while you are putting on a harness or while there is thunder overhead? This presentation will provide you with much of the knowledge and skills you need to set you and your clients (both human and canine) up for success. You will learn how to create an atmosphere that is conducive to your canine clients’ well-being. Happy canines mean happy guardians and happy guardians mean recommendations and an increase in your potential client base. There are lots of positive consequences that result from learning about reinforcing the good stuff. Animals are learning all the time and we need to ensure the learning that takes place is appropriately reinforced – we need to reinforce all of the behaviours we would like to see repeated. This presentation will give an overview of operant and respondent conditioning in the context of pet care processes, with a particular focus on positive reinforcement. It will delve into the what, when, where, how and why of reinforcement, take a look at different reinforcement (reward) strategies and how any chosen strategy will enhance or impede daily interactions with canine your clients.

Webinar Objectives:
Understand the basics of how pets learn.
Learn how your behaviour impacts the behaviour of pets in your care.
Provide an overview of operant and respondent conditioning.
Learn how to effectively lure a pet into position
Develop a greater understanding of the reinforcement process.
Learn how to choose an appropriate reinforcer to enhance your canine clients’ ability to learn and thrive while in your care.
Gain a deeper understanding of the ‘hierarchy of rewards.’
Understand what we mean when we refer to primary and secondary reinforcers.
Understand how the environment will affect the ‘value’ of your chosen ‘reinforcer.’
Learn how to create a positive association with a head-halter, muzzle, harness, collar or other novel items.

More information and online registration:


Louise Stapleton-Frappell B.A. HONS. PCT-A. CAP3. CTDI. Dn-FSG.
Louise Stapleton-Frappell B.A. HONS. PCT-A. CAP3. CTDI. Dn-FSG.



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