Excited to announce that I have now joined the board of the Pet Professional Guild.
“Pet Professional Guild Appoints New Board Member to Support Ongoing International Growth in Europe
Tampa, FL – The Pet Professional Guild (PPG), an independent non-profit organization dedicated to promoting the common business interest and improve business conditions for force-free training and pet care professionals, including educational initiatives aimed at public awareness, has appointed a new board member, Louise Stapleton-Frappell. This new director position was added to address greater expansion and increased awareness of the PPG mission. Stapleton-Frappell is a canine trainer and behavior consultant based in Estepona, Spain and has been a PPG and PPGBI Steering Committee Member for three years. She is also the PPG membership manager for PPG British Isles.
Stapleton-Frappell said, “It’s an honor and a privilege to join the Pet Professional Guild’s Board of Directors and I would like to thank my fellow board members for the confidence they have placed in me. When I first joined PPG shortly after its launch, little could I know as to how both the Guild’s and my journey would unfold. Working with the incredible team behind PPG and having daily contact with both PPG and PPGBI members, has served to both motivate and positively reinforce me and is something that I am constantly grateful for. I look forward to continuing to work for the benefit of this organization and our membership.”
“In terms of PPG’s future development goals, it is important that we have local board level leadership and consultation to help and support our international brand assimilate positively within local markets and cultures,” added Niki Tudge, PPG’s founder and president.”
PPG will shortly be announcing a second new board position, to represent its membership in Canada. Meanwhile, PPG continues to go from strength to strength, with membership numbers on the rise, the recent launch of the Shock-Free Coalition and expanded unique educational offerings to support its advocacy and educational goals.”
“Whether using food or non-food reinforcers, one thing is certain: reinforcers are not all equal and the value of an individual reinforcer is not static. The value to the learner will change depending on various factors.” – Louise Stapleton-Frappell looks into reward hierarchies and explains the differences between rewards and reinforcers in BARKS from the Guild May cover story.
BARKS from the Guild is the official bi-monthly trade journal published by the Pet Professional Guild and covers all things animal behavior and training, pet care, canine, feline, equine, avian, pocket pets, and exotics, as well as business, sales, marketing and consulting. A must-read for animal behavior, training and pet care professionals!The digital version of BARKS is currently distributed free to all members. A printed version may be ordered on an issue by issue basis.
Positive interrupters or ‘alert sounds’ such as a kissy noise can be used to attract a dog’s attention or to interrupt an unwanted behavior. The dog can then be asked to carry out a more desirable behavior and appropriately marked and reinforced for doing so.
In my presentation at the PPG Behavior and Training Workshop, in Kanab, Utah, April 2018, I also talked about the importance of making possible future ‘negatives’ positive. If you are in any doubt as to the future of the individual and the way in which he/she might be spoken to, which would be the case with many dogs in a rescue or shelter centre, then I advise respondently conditioning words such as ‘Oi!’, ‘Hey!’, ‘Ey!’, ‘No!’, ‘Tsch!’, ‘Ah ah!’ and even phrases such as ‘Naughty girl’ and ‘Naughty boy’.
Respondent conditioning takes place when an unconditioned stimulus that elicits an unconditioned response is repeatedly paired with a neutral stimulus. As a result of conditioning, the neutral stimulus becomes a conditioned stimulus that reliably elicits a conditioned response. Each single pairing is considered a trial. With respondent conditioning the presentation of the two stimuli, neutral and unconditioned, are presented regardless of the behavior the individual is exhibiting. The behavior elicited is a reflex response (Change 2008 p 64).
By repeatedly pairing the words ‘Oi’, ‘No’ etc with something the dog loves, for example a piece of yummy food, these words will come to elicit a positive conditioned emotional response rather than a negative one. During the conditioning process, the chosen word should initially be spoken at low volume with a happy tone of voice and a smile on the trainer’s face. The tone of voice is incrementally lowered in such a way that it continues to elicit a positive CER. The tone of voice is then highered again (returning to a happy ‘sing-song’ pitch) and the volume is systematically increased. The lowered tone and increased volume can then be combined, initially with a smile and very soft look on the trainer’s face and subsequentially with a more neutral look and finally, a harder mouth and ‘sterner’ features. The trainer should have a good knowledge of canine communication, ensuring that the individual remains happy, calm and relaxed throughout the process. Remember, we are endeavouring to condition a positive emotional response so it is paramount that no fear, anxiety or stress are elicited.
In an ideal world, I would like to think that no dog ever had to hear these words and that instead, if carrying out a problematic behaviour (as perceived by the human) the dog would simply be asked to carry out a more desirable one, for which he/she would then be reinforced but unfortunately, we do not presently live in this world. By using respondent conditioning in this way, if, at any time in the dog’s future, someone does use the words you have conditioned, he/she will be much more likely to respond by happily focusing on said person. At the very least, we should have ensured a neutral response.
We can also put operant conditioning to good use and give these words meaning, for example ‘Hey’ could be taught to mean ‘focus on human’; ‘Tsch’ could be taught to mean ‘come towards human’; ‘No’ might be taught to mean ‘sit’… The words can all become evocative stimuli for specific chosen behaviors.
If you would like to learn more about positive interrupters and how to condition them, you can do so by registering for 32.5 Hours of Audio Recordings from the Pet Professional Guild 2018 Workshop held at Best Friends or by signing up for the individual presentation, ‘How to Use Positive Interrupters to Increase Desirable Behaviors, which will soon be available through DogNostics.
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“I am sure that you are already aware that the field of dog training is, as yet, an unregulated industry. Whether you live in the United States, the United Kingdom or anywhere else, you will probably be surrounded by people calling themselves dog trainers and offering pet dog classes or even dog behavior consultations. Of these, some will have worked hard to get the right education, to continuously improve their skills and expand their knowledge in the field of force-free training and pet care.
Unfortunately, however, there will most likely be many more who have set up shop, minus the education or requisite skills, and are using techniques that are not only outdated but also potentially emotionally and physically harmful to the pets they are working with.” – Louise Stapleton-Frappell discusses education and credentials in the latest issue of BARKS from the Guild Magazine. Read the full article here: https://issuu.com/…/docs/bftg_mar_2018_online_edition_opt/47
Just as I like to pick out my favourite chocolate, I love to give dogs a choice whenever possible. Sometimes the choice might be “Which piece of chicken would you like?” Sometimes it might be “Which piece of tripe would you like? Go ahead and pick your own out of the tub.” Sometimes it might be “Which way would you like to go?”…
I never offer too many options as that might cause confusion and if I see that the dog is unsure what to do, I always offer guidance but an element of choice can do wonders for empowering a dog, increasing their ability to self-direct and problem solve whilst also promoting a positive emotional response.
At The DogSmith of Estepona Christmas party, I took round a bowl of Doggy Popcorn. I didn’t pass the bowl to the guardians, nor did I simply offer a piece to each dog. I let all the dogs help themselves. As you can see in this video, all the dogs were very well mannered and the majority only took one or two pieces. There’s always an exception of course but if I had been worried about the amount taken, I could have limited the quantity I passed round while still offering some element of choice.
Himalayan Yaky Charms Dog Popcorn is made in the USA – We got ours from our friends at Fit for a Pit
The canine party guests were also given more choice with a fun game of “Lucky Dip” in which they chose whatever they wanted to take home with them out of a small paddling pool full of balls, treats and other goodies!
The fun video also see dogs and guardians playing one of the DogNostics Career Center ‘Walk This Way’ Proofing Skills Games – Musical Chairs.
The ‘Walk This Way’ programme is a complete professional trainer’s workshop, available in three package options to meet your clients’ goals. Each package option is fully flexible and can be used as a workshop, for private appointments or to support a group class curriculum. You can decide whether you want to teach the skills, knowledge or proofing games, together or individually? Your Bonus – Each programme also includes a marketing plan and tools to help you promote it across your community.
What is a Motivating Operation and how do motivating operations impact a dog’s Hierarchy of Rewards? A Motivating Operation is an event that increases or decreases the reinforcing value of a stimulus change and therefore increases or decreases the likelihood of the discriminative stimulus to evoke the behavior. Motivating Operations affect the ‘value’ of the reinforcer. Motivating operations are environmental events or stimulus conditions that affect an animal’s behavior by altering the reinforcing or punishing effectiveness of other environmental events and the frequency of occurrence of that behavior relevant to those events as consequences. Motivating Operations is another way of saying motivation.
Food is more reinforcing to an animal when the animal is hungry. The animal is going to be more motivated to work to gain access to food. However, as I previously mentioned, in my article, The Hierarchy of Rewards is Not Static, I always advise against withholding food. Not only is this unethical it could be dangerous, even leading to hypoglycaemia in small dogs. Free feeding is not a good idea when using food as reinforcement but I would recommend feeding for example half a meal prior to training – that leaves a full half to use in your training session! Peak performance will occur when the dog is motivated but not if he is so hungry he can’t think clearly! Free access to all toys all of the time can be counter-productive to using a toy as reinforcement but this can be overcome by keeping a specific toy for training only. This is ‘your’ toy and when not in use can be kept hidden away in a cupboard, thus increasing the ‘value’ of the toy to the learner. A dog that has just spent the last hour chasing around will find the training game and any reinforcement (other than a bed) of less value than a dog who is rested and ready to exercise. Crating the dog for thirty minutes prior to training can therefore act as an establishing operation improving the effectiveness or ‘value’ of the reinforcer. Long periods of crating are, however, to be avoided.
Some deprivation, limited access to certain resources, will work but excessive deprivation is not only less effective, it is unethical. Always ending a training session on a high note will also serve as motivation as the learner is left wanting more. As previously mentioned, in part two of this three part article, there are also other variables that affect reinforcement such as the animal’s previous learning experiences and competing contingencies, when reinforcers are available for other kinds of behavior.
The main thing to remember is that just because you think something will serve to reinforce a behavior, doesn’t mean that it will do so in all conditions or with all individuals. Some dogs will do just about anything if you throw a tennis ball for them to chase (unless they have just chased after 20 balls) while others would much rather lie under a tree while you go and retrieve the ball yourself!
The things that Jambo places at the top of his Hierarchy of Rewards will not be the same for other dogs. Some of the dogs in my classes love playing tug, some love fetching balls, some love playing with other dogs, some love jumping in the paddling pool. Others do not!
Many people insist that their learner should work for praise and that they don’t want to give their dogs food to train them. My response is two-fold. Firstly, all dogs need to eat to survive so I would like to think we are going to feed them. The first of the Five Freedoms is Freedom from Hunger and Thirst and at the base of Maslow’s Hierarchy of Needs are Biological and physiological needs – air, food, drink, shelter, warmth, sex, sleep – those things that we need to survive. All animals are motivated by these needs (A Dog’s Hierarchy of Rewards). Why not make use of food in our training? Secondly, I like to give an example which usually goes something like this:How enthusiastically would you work if your boss said that he wasn’t going to pay you anything and that, in future, you would just receive a pat on the back? Perhaps, worse still, that, as his subordinate, you would just have to do as you were told? You might still do the work, especially if you thought you might be punished for not doing it, but would you be happy and would you work with enthusiasm? Jambo loves it when I praise him enthusiastically and I do think this is important for his self-esteem. He also loves to share a cuddle with me, as do many of the dogs that come to my classes, but that doesn’t mean that he or any of my student’s dogs would want to ‘work’ for them. One or two repetitions? Yes, my cuddles probably have enough ‘value’ but five down-stays at 20 meters surrounded by other dogs and people?
Jambo’s top of the hierarchy reinforcer (most of the time) is his boomer ball – If he were tired or hungry then his bed or a nice stuffed Kong might usurp the boomer ball’s position on his individual Hierarchy of Rewards, at that particular time. If I had been travelling and Jambo had been deprived of my presence, then kisses and cuddles with me might jump to the top of his hierarchy. Jambo’s ‘big sister’, Tessa, has no inclination whatsoever to play with a boomer ball and it would therefore not even make it onto her Hierarchy of Rewards. For Tessa, kibble (dried dog food) would hold much greater value. One of Tessa’s biggest value reinforcers is going out for a ride in the car! Our last Staffordshire Bull Terrier’s highest value reinforcer was his ‘tugga’ but, as you will see from the graphic below, it’s of quite low value to Jambo.
The graphic below does not include all the food items that we use as reinforcers as there are so many, but I have attempted to include the main ones. At the lowest level of Jambo’s Hierarchy of Rewards are tug toys, tennis balls and kibble. My neighbor’s dog, Joey, would without doubt, place tennis balls right at the top of his Hierarchy of Rewards! Playtime with his ‘big sister’, ham, cheese and banana all beat the previous level and they are followed by home-made sweet potato crisps, hotdogs with gooey cheese inside and dehydrated beef heart. Playtime with my nephews would compete with all three of these levels in Jambo’s personal hierarchy. Squeezy cheese, meatballs, roast chicken, sardines and peanut butter come into play to reinforce behaviors that call for a very high value reinforcer – I make good use of them all when training operant behaviors such as recalls and during respondent counter-conditioning sessions.
If depicting Jambo’s Hierarchy of Rewards as a pyramid, his boomer ball would be at the peak. However, as reinforcers are variable, steak and even bed time will occasionally be more appealing than a boomer ball. As previously mentioned, I too occasionally make it to the top of Jambo’s Hierachy of Rewards, especially if deprivation comes into play. When, for example, I return after a period of absence, access to me would hold the highest value to him. Although he would struggle to contain his enthusiasm to rush outside and greet me, good use could be made of the Premack Principle in which a more desired behavior serves to reinforce a lesser desired one and Jambo would sit at the door, spin, twist, get the washing out or jump right over his boomer ball in order to gain access to me. However, better still, what if I were to greet him with his boomer ball? Steak served on a boomer ball? A boomer ball at bed-time? At some point, even Jambo would become satiated and the boomer ball would begin to lose some of its magical power!
Could that lower value kibble ever beat the ham and cheese or even the roast chicken? Yes, absolutely. If I were to deliver the former with unbounded enthusiasm, praise and pride and were to use a powerful reinforcement strategy such as the Run and Get It game, I could add a lot of ‘value’ to the kibble. If I were to deliver the latter (the cheese, ham or chicken) thoughtlessly, with little interaction, in an off-hand, detached manner, I could take away some of its ‘value’. It is not just the stimulus we use, nor the circumstances in which we use it that dictate the ‘value’. The way that stimulus is delivered is very powerful.
My students often ask me why their learners respond more enthusiastically to me and seem willing to work much harder for me than for them even when I am using the same reinforcer. The answer is multi-faceted. Motivating Operations come into play and I become part of the reinforcement consequence. It is no longer just a piece of chicken. It is a piece of chicken delivered by one of their favorite people; a piece of chicken delivered by someone they have limited access to – their dogs have access to them most of the time but only have access to me once or twice a week – deprivation increases my ‘value’. It is a piece of chicken soaked in smiles, happiness and pride in their achievement. It is a piece of chicken than engenders a positive emotional response. I always interact with my learners in a playful way whereas ‘Mum’ and ‘Dad’ are sometimes slightly less enthusiastic. I endeavor to celebrate even the smallest of achievements whereas the guardians sometimes find it hard to see beyond what they believe their pets should really being doing and often deliver the same reinforcer while despondently saying things like ‘Why won’t he do it like that for me?’ The lack of enthusiasm deducts ‘value’, often so quickly and effectively that the student simply stops working.
It is also appropriate to note that if I wanted to teach a precision behavior, using a ‘top of the hierarchy’ reinforcer or simply an ‘inappropriate’ reinforcer could work against me. Yes, a boomer ball might add more speed and animation to a behavior but it might also interfere with the learning process, making it difficult for my learner to concentrate on the task at hand. I can get a lot of repetitions with small pieces of food, it would be impossible to do so if my reinforcer were for example, going for a ride in a car or chasing after a tennis ball. These might serve to ‘reward’ my learner but I might not succeed in reinforcing the precise behavior I want.
Here are some examples of Primary Reinforcers (food) that can be used to positively reinforce desired behaviors (there are many more of course): Apple. Bacon. Banana. Beef wieners/hotdog sausages. Beef Jerky. Bread crust. Canned cat food. Carrots. Cat treats. Cheerios/cereal. Cheese. Chicken. Chicken wieners. Croutons. Crackers. Dog biscuits. Dried liver. Eating dinner. Fortune cookie. Freeze dried liver. Ground beef. Ham. Hamburger. Hard boiled eggs. Hotdogs (with cheese). Ice cream. Ice cubes. Kibble (dry dog food). Lamb roll. Licorice. Liver cookies. Meatballs. Oinker Roll/Sausage Roll. Peanut butter. Pizza crust. Popcorn. Pureed liver. Sausages. Sardines. Squeezy cheese. Steak. String cheese. Sweet potato crisps. Water to drink.
Here are some examples of Secondary Reinforcers – things dogs may enjoy because they have been conditioned with a primary reinforcer.
SPORTS & TRICKS
*Ball on a rope *Bicycle tires *Boomer ball *Bungee toy *Fleece pieces *Jolly Ball *Kongs *Nylabone *Safestix and many more including:
*Sock with ball *Squeaky toy *Stuffed Animal *Tug Toy *Target stick *Tennis ball
*Back scratch *Barking session *Belly rub *Car Ride *Chase game *Clapping & cheering *Cuddling *Flirt pole *Fly ball and many more including:
*Football/Soccer (chasing balls) *Playtime with you *Playtime with a friend *Swimming *Trip to training class *Tracking *Tugging *Walk
Agility: *A-Frame *Dog Walk *Jumps *Seesaw *Tunnel
Tricks: *Bow *Go back *Hand touch *High Five *Jumping in arms *Leg weaves *Peekaboo *Rolling over *Shake-a-paw *Spin-around *Twist
There are many other toys and objects that your dog will love! A puppy might place a leaf blowing in the wind at the top of his Hierarchy of Rewards!
Please remember that just because I have listed the above activities it does not mean that your dog will place them on his Hierarchy of Rewards. Some dogs love to swim, some don’t!
There are many other sports. Try out different activities and you are sure to find something your dog loves. I successfully use some of the tricks I have taught Jambo to reinforce other behaviors.
To conclude, I would advise everyone to draw up a Hierarchy of Rewards for their pet and spend time thinking about all the different food, objects and life events that can be used as reinforcement consequences both in training sessions and in daily interactions. Spend time learning what your student enjoys as no two individuals’ Hierarchies of Rewards will be the same. Please remember that once drawn up, the Hierarchyof Rewards is not static – Every individual’s Hierarchy is variable. Although I can safely say that Jambo’s ‘top gun’ reinforcer is his boomer ball, that does not mean it is always appropriate for the specific behavior I wish to reinforce or for the specific environment in which I wish to reinforce that behavior.
This is the third and final part of a series of three posts from my article: “The Hierarchy of Rewards – Delving into the World of Positive Reinforcers” for BARKS from the Guild magazine.
This article has also been published as a DogSmith blog and through DogNostics Career Center
Louise Stapleton-Frappell B.A. Hons. PCT-A. CAP3. CTDI. DN-FSG1. DN-CPCT2 Wow that’s a lot of letters and I recently added some more: PCBC-A! (Professional Canine Behavior Consultant – Accredited).
So why do I feel the need to continuously further my education in the field of force-free, rewards based, science based dog training?
I am sure that many of you are already aware that the field of dog training is as yet an unregulated industry. Whether you live in the USA, the UK or elsewhere, you will probably be surrounded by people calling themselves dog trainers and offering pet dog classes. Some of these individuals will have worked hard to continuously improve their skills and expand their knowledge in the field of rewards based, science based, force-free dog training. Unfortunately, there will be many more who have set up shop and are using techniques that are not only outdated but also potentially emotionally and physically harmful to the pets in their care.
I grew up surrounded by beautiful countryside and lots of animals. Border Collies, German Shepherd Dogs and Chow Chows were part of the family home. After studying for my Bachelor of Arts Honours Degree at the University of Leeds, I took my first teaching post at a school in Cartagena. This was soon followed by a move to Southern Spain where I added a beautiful German Shepherd x Doberman, Bess, to my family and thus began my passion for teaching dogs as well as people!
When I first started training Bess, ‘going to school’ wasn’t something dog trainers did. Most dog trainers were self-taught or carried out apprenticeships with those already working in the field. At that point in time, I had no intention of training professionally but I did want to train effectively and with my dog’s best interests at heart.
I was very fortunate as a local veterinarian put me in touch with a respected police dog trainer who passed on his knowledge and shared his love of the beautiful canines he worked with. The dogs were taught with enthusiasm, praise and lots of games. Manolo’s most repeated words to me at that time were “más, más!… She worked hard, reward her more, play more!” Bess loved to jump and so that is exactly what we encouraged her to do. She would happily fly up into the air to the sound of my jubilant ‘yay’! I didn’t know it then, but what we were doing was positively reinforcing the behaviour she had just carried out.
A gorgeous Staffordshire Bull Terrier, Samson, was soon added to my family and he was followed by my present family members, Tessa and Jambo. I continued to follow my love of teaching dogs and furthered my education in the world of dog training. I discovered the world of dog tricks and shared my passion with Jambo, who, at the age of just 16 months, became the first Staffordshire Bull Terrier to become a Trick Dog Champion. Jambo has since been aired on Talent Hounds TV in Canada and was also featured as a Victoria Stilwell Positively Story.
Manolo sadly passed away at a young age but I am sure that if he were with us today, he would have helped lead the way in promoting force-free training. I have been very fortunate as, unlike when Manolo was training, there are now many great educational courses and resources available that have allowed me to continue to build on my knowledge and further my education.
I believe that if you wish to do your best by those in your care, it is your obligation to make sure that the knowledge and skills you are sharing are based on the most up-to-date information available. We know so much more now about the way animals learn. We know so much more about how our interactions with them affect both their mental and physical wellbeing. There is no longer anything standing in our paths. We can find and attend courses; read up on the latest scientific findings; learn about operant and respondent conditioning; watch amazing instructional videos and webinars from some of the top people in our field who willingly spend their time creating informative, fun-filled educational presentations; we can attend workshops and seminars; we can follow the amazing studies into canine cognition; read books written by the ‘rock stars’ of our industry: Jean Donaldson, Pat Miller, James O’Hare, Ken Ramirez, Kay Laurence, Karen Pryor, Niki Tudge, Patricia McConnell. Victoria Stilwell, Denise Fenzi, Bob Bailey and many more.
I’m not saying that every dog trainer or pet industry professional needs to earn every credential there is, but I don’t believe there is any excuse for using out-dated punitive methods based on myths and old-wives tales about being the pack leader. Furthering your education does not just give you a scientific grounding to your work, it also helps to elevate you to a professional level in a field that is unfortunately still awash with amateurs.
I started by saying ‘Wow, that’s a lot of letters’, so I will now explain what some of them mean. I’m a Certified Trick Dog Instructor and a DogNostics Fun Scent Games Instructor; I gained my CAP3 with Distinction – That’s the clicker training Competency Assessment Programme from Learning About Dogs; I’m a DogNostics Level 2 Pet Care Technician and I have verified certification in Animal Behaviour and Welfare (Edinburgh University) and Dog Emotion and Cognition (Duke University). I was one of the first twenty people worldwide to become a Professional Canine Trainer – Accredited, through the Pet Professional Accreditation Board and, as I previously mentioned, I am now a Professional Canine Behavior Consultant.
The Pet Professional Accreditation Board – PPAB – offers the only Accredited Training Technician and Professional Canine Trainer certification for professionals who believe there is no place for shock, choke, prong, fear or intimidation in canine training and behavior practices. PPAB also offers the only psychometrically developed examination for Training & Behavior Consultants who also support these humane and scientific practices.
Professional Canine Behavior Consultant – A definition:
Dictionaries define the word Consultant in several ways. PPAB defines a Consultant as a professional who undertakes consultations and focuses primarily on modifying behavior problems that are elicited by emotions. Consultants are also professional dog trainers that can competently teach obedience classes, day training, private training sessions, board and train programs that focus on pet dog skills and manners. Consultants are behavior and training professionals skilled in the application of science and artistic endeavor who delivers results through the development of mutually respectful, caring relationships – Pet Professional Acceditation Board
When needs are not being met, animals will be motivated to try and fulfil those needs. Psychologist Abraham Maslow’s Hierarchy of Needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid. Maslow stated that people are motivated to achieve certain needs and that some needs take precedence over others. Our most basic need is for physical survival, and this will be the first thing that motivates our behavior. Once that level is fulfilled the next level up is what motivates us. The original hierarchy of needs five-stage model includes:
Biological and physiological needs – air, food, drink, shelter, warmth, sex, sleep. The things that we need to survive. All animals are motivated by these needs. If we are hungry we will want to eat, if we are thirsty, we will want to drink.
Safety needs – protection from elements, security, order, law, stability, freedom from fear. Not having these needs met can lead to stress and anxiety and even to aggressive responses in an effort to protect ourselves
Love and belongingness needs – friendship, intimacy, trust and acceptance, receiving and giving affection and love. Affiliating, being part of a group (family, friends, work). The need for us to communicate with others and interact with others. If this need isn’t met we can become depressed and anxious. The same is true of animals.
Esteem needs – which Maslow classified into two categories: (i) esteem for oneself (dignity, achievement, mastery, independence) and (ii) the desire for reputation or respect from others (e.g. status, prestige).
Self-actualization needs – realizing personal potential, self-fulfillment, seeking personal growth and peak experiences.
It is important to note that Maslow’s (1943, 1954) five stage model has been expanded to include cognitive and aesthetic needs (Maslow, 1970a) and later transcendence needs (Maslow, 1970b) as follows:
Biological and physiological needs
Love and belongingness needs
Cognitive needs – knowledge and understanding, curiosity, exploration, need for meaning and predictability. The need to understand and a desire to know things.
Aesthetic needs – appreciation and search for beauty, balance, form, etc.
Transcendence needs – A person is motivated by values which transcend beyond the personal self. e.g. mystical experiences and certain experiences with nature, aesthetic experiences, sexual experiences, service to others, the pursuit of science, a religious faith etc. (McLeod, 2017)
Why is Maslow’s hierarchy of needs theory important? It has made a big impact on how we teach and manage our students in school. We know that behavior is a response to the environment but Maslow’s hierarchy also looks at the physical, emotional, social and intellectual needs and how they impact learning. The hierarchy also clearly shows us that before an individual’s cognitive needs can be met, we must fulfil the basic physiological needs. I often tell my clients that although we want to use food as reinforcement that does not mean that I want anyone to not feed their dog. A hungry learner will find it very difficult to focus on learning! I also believe we should show our learners, both human and canine, that they are valued and respected and ensure we work with them in a safe and supportive environment. We need to meet the esteem needs of all our students so that they can quickly progress with their learning!
TheHierarchy of Dog Needsadapted from Maslow’s Hierarchy of Needs by Pet Professional Guild member, Linda Michaels, is a hierarchical model of wellness and behavior modification in which first we meet our dogs’ biological, emotional and social needs and, once these foundational needs have been met, we use management, antecedent modification, positive and differential reinforcement, counter-conditioning and desensitization to modify behavior.
Although not a hierarchy, before I get back to my Hierarchy of Rewards, I would like to mention Brambell’s Five Freedoms, which put responsibility on the animal care taker to make sure they provide animals with a good welfare environment. I learned about the Five Freedoms and other animal welfare frameworks as part of my Animal Behaviour and Welfare course, University of Edinburgh.
In 1965, the UK government commissioned an investigation, led by Professor Roger Brambell, into the welfare of intensively farmed animals. The Brambell Report stated that: “An animal should at least have sufficient freedom of movement to be able without difficulty, to turn round, groom Itself, get up, lie down and stretch its limbs”. This short recommendation became known as Brambell’s Five Freedoms. Because of the report, the Farm Animal Welfare Advisory Committee was created to monitor the livestock production sector. In July 1979, this was replaced by the Farm Animal Welfare Council, and by the end of that year, the five freedoms had been codified into the recognizable list format. Although developed for farm animals, Brambell’s Five Freedoms can be adapted to pets. The Five Freedoms are:
Freedom from Hunger and Thirst By ready access to fresh water and diet to maintain health and vigor.
Freedom from Discomfort By providing an appropriate environment including shelter and a comfortable resting area.
Freedom from Pain, Injury or Disease By prevention or rapid diagnosis and treatment.
Freedom to Display Natural Behavior By providing sufficient space, proper facilities and company of the animal’s own kind.
Freedom from Fear and Distress By ensuring conditions and treatment which avoid mental suffering.
In addition to Brambell’s Five Freedoms other animal welfare frameworks such as the Duty of Care Concept need to be foremost in our minds when caring for and working with any animal. The Duty of Care Concept focuses on providing animals with a safe happy environment which they can enjoy and encourages legal responsibility for those animals.
Now back to Jambo’s Hierarchy of Rewards (Stapleton-Frappell, 2013) If you have read everything above, you will understand that before beginning any training, the trainer should make sure that the learner’s basic needs are met. The trainer can then make use of both primary and secondary reinforcers but must bear in mind that the ‘value’ will be ascertained by the recipient and not the provider as, although I use the name Hierarchy of Rewards, I am referring to a hierarchy of positive reinforcement consequences.
The ‘value’ will be ascertained by the recipient and not the provider
Whether teaching Jambo or any other learner a new behavior, or reinforcing behaviors that have previously been taught, I use that learner’s own personal ‘hierarchy of rewards’. Each individual’s hierarchy includes lower ‘value’ reinforcers which are consequence stimuli that will serve to reinforce simple known behaviors in that individual’s home environment or other non-distracting environments; medium ‘value’ reinforcers which will serve to reinforce slightly more difficult behaviors or behaviors in slightly more demanding environments, and finally, high ‘value’ reinforcers – those reinforcers that are at the ‘top of the tree’, the real ‘top guns’ that we use to reinforce more demanding behaviors and behaviors in environments where there are a lot of competing stimuli.
My go-to reinforcer when teaching a new behavior or when I need lots of repetitions is always food – small pieces of tasty, easy to chew and easy to swallow food – as I can deliver it quickly and maintain a high rate of reinforcement. It is also more effective to use smaller reinforcements more frequently rather than large reinforcements less often. However, I also make good use of ‘non-food’ items, which include everything from balls to tug toys to life rewards – access to things my learner wants, such as going outside, sniffing a patch of grass, greeting someone… Whether using food or non-food reinforcers, primary or secondary reinforcers, one thing is certain – reinforcers are not all equal and the ‘value’ of an individual reinforcer is not static. The ‘value’ to the learner will change depending on such factors as:
The behavior itself – The behaviors, as determined by the animal’s ability to do them and its biological pre-disposition to behave in certain ways, are easier or more difficult to reinforce. Behavior that depends on smooth muscles and glands is harder to reinforce than is behavior that depends on skeletal muscles. (Chance, Learning and Behavior, 2013)
The individual’s preferences
Previous learning history
The Setting Events and Motivating Operations
There are variables affecting reinforcement and affecting the value of each reinforcer at any given time, in different environments and with different individuals. We also need to bear in mind that If we use the higher ‘value’ reinforcers too frequently for easy behaviors in non-distracting environments, we could find that not only will our learner no longer be motivated to ‘work’ for lower value reinforcers, but also that we dilute the value of those reinforcers that were previously at the top of the Hierarchy, making them less effective in more demanding situations or with more demanding behaviors. We should make sure that we have a variety of reinforcers on all levels of our learner’s Hierarchy so that we have something to call upon of appropriate value in all situations. Varying the reinforcement consequence that is offered, will also help to overcome satiation – at some point, we have all eaten enough of that delicious cake but that doesn’t mean that we would say no to an ice-cold bottle of beer!
Although each individual will have their own Hierarchy of Rewards, neither Jambo nor any other learner’s Hierarchy of Rewards is static. What works as a reinforcer one day may be of little interest to the same learner the next day.
The Hierarchy of Rewards
If Jambo were reasonably hungry and we were working in a non-distracting environment, he would probably find kibble (dry dog food) to be of sufficient ‘value’ and it would serve as an adequate reinforcement consequence. If, however, we were to try and do that same behavior in a more distracting environment, at a greater distance or perhaps when Jambo had just eaten, then the kibble would have very little, if any ‘value’ and would not serve to positively reinforce a behavior. If Jambo were in a playful mood then his tug toy would have a much higher value than if he were tired and ready for bed. An opportunity to sniff a nice patch of grass might serve to reinforce the behavior of coming close to me on a nice summer’s evening but on a dark and wet winter’s night, the opposite would be true – If I wanted Jambo to leave my side and go to the grass, then it might be returning to my side and the protection of my umbrella that would serve as a reinforcer but maybe even that would not be of high enough ‘value’ and he would simply decide not to carry out the behavior. Perhaps performing ‘send-aways’ in the rain, calls for roast chicken?
This is the second in a series of three posts from my article: “The Hierarchy of Rewards – Delving into the World of Positive Reinforcers” for BARKS from the Guild magazine. Part one can be found here: Rewards and Positive Reinforcement – Are they the same? In part three we will take a closer look at motivating operations; Jambo’s personal Hierarchy of Rewards, and some of the primary and secondary reinforcers we can all make use of in our training
This article has also been published as a DogSmith blog and through DogNostics Career Center with the title: A Dog’s Hierarchy of Rewards
Training Meister – Mastering Funand Increasing Your Team Knowledge & Skills is a unique programme aimed at increasing the knowledge and training skills of both dog guardians and pet professionals. The aim of the Training Meister courses is to teach the science behind the training as well as all the skills needed to train a pet dog, with a big emphasis on enjoyment. We firmly believe that all training should be fun but knowledge based. We also believe in setting the learner up for success. This applies both to our human learners and their canine buddies!
Journeyman Course Overview
Journeyman is the Level Two Training Meister course. This course builds on all the skills and knowledge gained in the Apprentice course. The Journeyman course sees you continue your journey on the road to becoming a Master in the art and craft of force-free training and tricks!
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Five recordedwebinar e-learning sessions per level.
PDF of all webinars
Additional learning: Additional reading material and supplementary videos
Open book/multiple choice exams.
Video submission assessment. .
Training MeisterCourse Facebook group .
Video submission assessment to earn the TrickMeister Journeyman Trick Team Title! Please note, you must have earned the Apprentice Title in order to submit your application for the Journeyman Title.
The course aims to encourage both guardians and trainers to develop new skills and increase their knowledge while having the best time possible. You’ll never have more fun learning than when taking this exciting course!
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To better serve animal lovers of the Costa del Sol, Louise Stapleton-Frappell PCT-A has become a DogSmith Licensed Professional Partner.
ESTEPONA, Spain – April 5, 2017 – PRLog — DogSmith Services Inc., an international dog training and pet care company, is proud to announce its latest licensed professional partner, The DogSmith of Estepona, serving the Western Costa del Sol. The DogSmith of Estepona is a full-service pet care and dog training business committed to training methods and pet care that are humane and meet explicit ‘force-free’ guidelines.
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